About Us
Atelier JIN
Atelier JIN, founded by passionate animal lovers, revives traditional Song brocade silk with macaron hues and eco-friendly leather. Our fabric tells a story of handbags through colorful nature including intricate animal, plants and flowers prints, blending heritage craftsmanship with modern life. We hope you find your favorite pets and flowers in every colorful handbag.Song Brocade is the alchemy of thread and artistry. On ancient looms, artisans patiently intertwine colorful silk wefts into a neutral warp, giving rise to its signature, sculpted motifs. This slow, sacred process—where every inch is touched by human hand—makes it one of the world's most treasured and costly silks. Therefore, you are not just carrying a handbag; You are, in fact, carrying luxurious heritage, an art piece and an unforgettable story.
Atelier JIN is rooted in China’s millennia-old craftsmanship and Eastern aesthetics, weaving modern elegance through silk and colored gemstones. The name “JIN” (meaning “brocade” in Chinese) embodies both the intricate textures of silk and the luminous legacy of cultural heritage.

Silk and gemstones are dual vessels of Eastern wisdom. We anchor our creations in Song brocade—a UNESCO Intangible Cultural Heritage since 2009—crafted from natural mulberry silk for eco-conscious luxury. Simultaneously, we reimagine traditional Chinese jade culture, infusing tourmaline, jadeite, and other gemstones with contemporary flair. Partnering with heritage workshops, we champion sustainable practices to preserve ancient techniques and donate a portion of our proceeds to heritage workshops and animal conservation organizations, actively supporting traditional craftsmanship and ecological preservation. Ensuring history thrives through the threads of silk and the glow of gemstones.
Handbag Collection: Ode to Nature, Harmony with Life
Each Song brocade handbag pays silent tribute to Eastern symbolism. Phoenix symbolizing nobility, koi fish embodying abundance, and qilins heralding auspiciousness—these animal motifs are meticulously embroidered or woven into silk, reflecting reverence for nature and its creatures. Pearls, bamboo accents, and upcycled leather intertwine with tradition, transforming each piece into a modern emblem of cultural ethos and ecological responsibility.
Jewelry Collection: Gemstones, Timeless yet Timely
Tourmaline’s vibrancy and jade’s serenity are reborn through minimalist design. Artisans hand-carve each gemstone to preserve its natural veins, setting them in metal frames that bridge the “virtue of jade” with modern sophistication. Necklaces and bracelets, inspired by the fluidity of ink landscapes, capture the balance of strength and grace—an understated expression of Eastern philosophy.
Atelier JIN’s design philosophy transcends cultural boundaries. Song brocade bags echo the clean lines of Parisian streetscapes, while jewelry curves mirror the subtlety of Eastern brushstrokes. In the interplay of animal motifs and gemstone brilliance, past and present converge. True luxury, we believe, lies in honoring nature and heritage—where silk caresses the skin with the warmth of millennia-old craftsmanship, and gemstones whisper tales of eternal culture.
Atelier JIN is more than a brand; it is a contemporary renaissance of Eastern aesthetics. Founded by a team passionate about China’s intangible cultural heritage and dedicated to animal welfare, Atelier JIN embodies the fusion of timeless artistry and modern responsibility. Here, every silk thread and gemstone serves as a bridge—connecting timeless artistry, natural philosophy, and modern living—to craft an elegant legacy that transcends time and space for women worldwide.